PELOTON ROW

Worked in-house with Peloton’s hardware team to help design their inaugural rower from the ground up. The process was extremely collaborative and hands-on, with several rounds of full scale prototypes and user testing.

Team: Jason Poure, Mark Kruse, Nigel Alcorn, Perry Burke

Overview

With a Bike and Tread on the market, Peloton Row intended to continue the cardio family and bring a new type of Bootcamp workout to members. But unlike other cardio activities, rowing isn’t as familiar to the average Peloton member. Building a rower introduced unique problems: How might we teach and encourage proper form? How might we create a seamless bootcamp experience? How might we include storage and ensure stow-ability?

Early ideation involved tackling these questions and more through brainstorm sessions with the hardware and software teams.

Ergonomic Research + Model Making

I assisted with ergonomic research at several points of the design process, leading user testing as we evaluated competitor rowers, solidifying key touch points to serve people of all heights, and exploring the ideal screen location while rowing.

Functioning 80/20 models were made in collaboration with engineering and used to test these touchpoints. We built full scale foam core models throughout concept development as well, evaluating form as we explored the future of Peloton’s design language.

Handlebar Concept Development

I ran concept development of the handlebars, landing on an open triangular form that echos the other triangles across the rower. The open center docks easily and offers a more stable hold as users interact with the screen.

Additional process upon request.